Date: Ongoing
Methods: Digital Marketing, Content Marketing, Content Writing, Social Media Marketing, Podcasting
My role: Founder & Marketer

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Founded in 2019, Pro Food Maker is a website & podcast that provides resources and education to start, scale, and fund food businesses. 

Achievements

• Surpassed 16,000 downloads & gained listeners in 117 countries in less than 1 year.
• Landed the Apple Podcasts U.S. Top 50 Food chart twice 
• Featured by mindbodygreen, Museum of Food and Drink (MOFAD), Washington City Paper and more.
• Bylines in Apple Maps & soulPhoodie

Podcast planning & production

The Pro Food Maker Podcast is planned, recorded, edited and marketed by me. The most popular episodes are:

• Tokyo Black-Owned Bakery, Kyle’s Good Finds | Ep. 23
• How this Food Video Producer is changing food media representation w/Kiano Moju | Ep. 4
• Get your product into grocery stores with Planted Foods Co. | Ep. 30

Pro Food Maker is on most podcast platforms, including Apple Podcasts & Spotify.

Content writing & SEO

Blog posts that are highly-shared because of social media & SEO optimization.

Social media marketing

Examples of high-performing social media content I created.

Both tweets have garnered 4,500+ impressions and 90+ engagements each.

View this post on Instagram

A post shared by Mercedes | Houston Food Writer (@profoodmaker)

This Instagram post that lists hashtags to use to find Black food creators has 430+ likes, 93 comments and 217 saves.

View this post on Instagram

A post shared by Mercedes | Houston Food Writer (@profoodmaker)

The Instagram post promoting an article I co-wrote with The Food Truck Scholar has 329 likes, 46 comments and 168 saves.